1. My Farm has established since last year and has network from inside and outside country.
2. Our products and services information are easy to get access as we use many media channels such as our primary channel is internet, and also newspapers, radios and television.
3. Our products and services believed to be cheap with high quality.
Weaknesses:
1. Internal management inconveniences especially high level management.
2. Less employees and lack of skill among employees in managing farm specifically in surveillance the goat.
3. Insufficient strategies in introducing and promoting My Farm products and services.
Opportunities:
1. Improvement and development in My Farm products and services such as mixed goat family which can give high quality and more quantity and also researches in other fields.
2. Chapture more market opportunity domestically and internationally.
3. Improve marketing strategies to attract more traders.
Threat:
Threat:
1. Competition from other companies in same industry which give more attractive products and services.
2. No alliance between small, medium, and large scale breeders which make goat price unstable.
3. Prediction of Economy Crisis during in the middle 2009 may effects the industry.
