Target Market

1. Muslim community
2. Processing Factories
3. Local Breeder

My Farm plans are to reach specific customers and satisfy their particular needs. As an entrepreneur, we need to identify those customers and understand their needs. The process of finding and studying potential customers for our company is extremely important. For marketing department, it is important to select the best strategy for targeting our market and potential customers. We decided to approach them based on demographic areas and fulfilling customers need.

My Farm is aiming to supply more live stocks in market. The demand for live stocks is increasing nowadays because of the awareness of Muslims to perform Aqiqah and Qurban, which is a part of Ibadah. So My Farm feels that it is our responsibility to help our brotherhoods to perform the Ibadah by providing them the stocks. We will ensure that our services are excellent and our goats are healthy and fulfilling the requirements of Shariah for Aqiqah and Qurban purposes. So, we will focus and targeting on Muslims community as a whole, also their family institutions as our main target market.

In expanding our business, My Farm proposed to supplying goat meat and milk to processing factories. We will identify and consult with companies to supply the stocks for them in order to be process. In future, we are targeting to increase our production capacity in order to supply more live stocks to processing factories around Malaysia.

My Farm is also planning to expand our services in farming industry. We are planning to provide a consultation service. People who interested to involve in farming industry or to do research about live stock animals are becoming our main target market. With skills and expertise that we have, we are confident to provide and to assist them with knowledge and enough ability before they involve in farming industry.